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For every £1 spent, 94p goes straight to our community

Updated: Dec 30, 2025

This year has been one of the toughest funding environments many charities have ever faced. Trusts are oversubscribed, public funding is under pressure and the cost of living continues to affect everyone. Against that backdrop, we feel incredibly fortunate and deeply grateful for the support we have received.


Thanks to our funders, donors and supporters, almost everything we spend at Good Company goes directly into practical, everyday support for older adults, carers and people living with dementia across the High Weald.




For every £1 we spend, 94p goes straight into charitable activities. That means clubs running every week, early one to one support through our Concierge, Circles where carers can talk honestly, volunteer training, and clear Know How resources that help people feel more confident about what comes next. Only 6p in every pound is spent on fundraising and administration, covering the essential work that makes all of this possible. 👉 Read our impact report from 2024-2025


We are often asked how this is possible. The answer is simple but powerful. We are community led. We have a small paid team who keep everything running safely and well. They manage the day to day delivery of our clubs and Concierge support, coordinate and support staff and volunteers, write funding applications, oversee safeguarding and handle the essential administration that sits behind the scenes. Alongside them is an extraordinary group of volunteers who give their time, warmth and energy week in and week out. Together, they help us keep costs low while ensuring support feels human, local and reliable.


This year, we have been supported by a wide range of trusts, foundations and partners who believed in our approach and our impact:


Every one of these funders has helped older people and carers stay connected, confident and part of everyday community life. We do not take that trust lightly, especially at a time when funding decisions are harder than ever.


This year was also powered by community fundraising at its very best. From the wonderfully unusual to the deeply personal, people found creative ways to support Good Company. The Pickwick Bicycle Club raised funds in true eccentric style, reminding us that generosity often comes from unexpected places. Our longest standing volunteer Wendy, alongside her best friend Alison, took on an extraordinary walk along the Camino, raising £4,406 so far with donations still coming in. Sing and Tonic once again brought joy, music and a room full of people together, while our annual Rotherfield cricket match returned as a much loved summer fixture, raising vital funds and strengthening local ties. Pine Grove Pictures added to that spirit with a community film night that raised £300 for Good Company, bringing people together in the warm glow of a shared screen for a proper Golden Oldie.


Interested in helping us fundraise in the community?

You can find out more about our current vacancies:


Our profile also grew beyond the High Weald. A visit from ITV’s This Morning to our Snooker and Games Clubs, timed with the launch of The Thursday Murder Club on Netflix, sparked fresh interest in our community led model. Richard Osman’s appearance on The Wheel on Christmas Day (see below) brought further recognition and a welcome boost in support. We are so grateful to all our new supporters who discovered Good Company this way and chose to get involved.



Our Big Give campaign this Christmas has also been a huge moment for Good Company.  Once all pledges are fulfilled, it will bring in around £61,000 of unrestricted funding including many generous donations that followed after the campaign week itself. This kind of funding is crucial. It allows us to respond quickly, plan ahead and keep the lights on without tying support to narrow criteria, giving us the flexibility to meet people where they are.


That campaign was powered by our members and supporters leading by example. Three trusts and an incredibly generous high value donor helped unlock the match funding, but every single donation mattered. Each gift moved us closer to the final total and showed what is possible when a community backs its own.


Our regular monthly supporters deserve special mention. Their steady generosity is the backbone of our financial planning. Knowing we have reliable income each month helps us look ahead with confidence and make responsible decisions about the future.


As we think about what comes next, we are also beginning to talk more openly about legacy giving. Many people tell us that Good Company feels like part of their life, a place that has offered friendship, reassurance or a sense of belonging at the right moment. Leaving a gift in a will is one way some people choose to carry that feeling forward for others. It is never about pressure. It is about values, care and keeping something good going.


Thank you to everyone who has supported Good Company this year. Your belief in our work is felt every day, in every conversation, cup of tea, shared meal and moment of connection.


If you would like to be part of what comes next, you might consider:


👉 Leaving a gift in your will



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